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Understanding Data Points vs. Data Insights

When talking about data, we know that it is a vast source of information that has been collected from a source, and without any context, data cannot do anything. Data on its own is just a collection of numbers and information that don’t say anything. On this occasion, I want to talk to you about data points and data insights and how it helps understand the collection of information you may have after conducting marketing research.

So First, What is Data?

According to the Oxford languages definition in Google, data is facts and statistics collected together for reference or analysis. This is precisely what we need to do to have valuable and actionable items from collecting data.

So, What are Data Points?

In a nutshell, data points are a collection of measures from research such as numbers, words, or anything that can give us any information that could be first perceived as none important but when having a clear reason why to look at it can then give insights which we will define next.

Methods to collect data points include:

  • Focus groups
  • Interviews
  • Surveys 
  • Field observation

What About Data Insights?

According to Voccii, a premier market research firm, “insight is gained by analyzing data and information to understand the context of a particular situation and draw conclusions.” In conclusion, this means that those data insights when fully analyzed can convert into actionable items to benefit your brand, product, or business ultimately. 


I hope you find this information helpful and feel free to leave your comments below! Remember that data can do many things for you as long as you clearly understand what you need. Without a question, data is just a collection of information but as a marketer, you can have data drive action to better your brand, product, or business. Click here for more marketing content!

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