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Unlocking Marketing Insights: Exclusive Interview with VP, BACARDÍ Rum Portfolio, Lisa Pfenning

Welcome to my interview with the Vice President Americas, BACARDÍ Rum Portfolio, Lisa Pfenning. I invite you to watch my exclusive interview with Lisa Pfenning, in which we had a great conversation regarding various marketing topics such as: Get ready for an amazing conversation full of knowledge and tips to succeed in the marketing world, […]

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AIDA Marketing Model

As marketers we must create marketing campaigns and we need to make a critical decision, which is to select what kind of marketing model we would like to follow for that campaign. To make that decision is important to evaluate what would we like our campaign to be focused on, often times direction will be given by the client, therefore, making that decision will be easier. In my experience for a campaign to be successful, it needs to be centered on the consumer, and in my opinion, the best model to fit a consumer-centered campaign is the AIDA model.

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