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omnichannel

Navigating the Fine Line: Balancing the Benefits and Risks of Omnichannel Data Collection

In today’s digital landscape, omnichannel data collection has emerged as a powerful tool for businesses to gain valuable insights into customer behaviors, preferences, attitudes, and values. By gathering information from various channels such as websites, mobile apps, social media platforms, and physical stores, companies can create seamless and personalized experiences that enhance customer satisfaction and […]

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Unlocking Marketing Insights: Exclusive Interview with VP, BACARDÍ Rum Portfolio, Lisa Pfenning

Welcome to my interview with the Vice President Americas, BACARDÍ Rum Portfolio, Lisa Pfenning. I invite you to watch my exclusive interview with Lisa Pfenning, in which we had a great conversation regarding various marketing topics such as: Get ready for an amazing conversation full of knowledge and tips to succeed in the marketing world,

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