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Digital

Unlocking Marketing Insights: Exclusive Interview with VP, BACARDÍ Rum Portfolio, Lisa Pfenning

Welcome to my interview with the Vice President Americas, BACARDÍ Rum Portfolio, Lisa Pfenning. I invite you to watch my exclusive interview with Lisa Pfenning, in which we had a great conversation regarding various marketing topics such as: Get ready for an amazing conversation full of knowledge and tips to succeed in the marketing world, […]

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Going Digital in the Spirits Industry to Optimize Supply Chain

Going digital in the spirits industry is something that became more important amid the Covid-19 pandemic, as previously mentioned in “Omnichannel Marketing Changing the Spirits Industry” companies were forced to make many changes and accelerate their evolution of incorporating digital strategies in all areas of the business and that was even more important in the

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