fbpx

consumers

Navigating the Fine Line: Balancing the Benefits and Risks of Omnichannel Data Collection

In today’s digital landscape, omnichannel data collection has emerged as a powerful tool for businesses to gain valuable insights into customer behaviors, preferences, attitudes, and values. By gathering information from various channels such as websites, mobile apps, social media platforms, and physical stores, companies can create seamless and personalized experiences that enhance customer satisfaction and […]

Navigating the Fine Line: Balancing the Benefits and Risks of Omnichannel Data Collection Read More »

Gaining Consumer Attention

According to a podcast from NPR called Understanding Unconscious Bias, “The human brain can process 11 million bits of information every second. But our conscious minds can handle only 40 to 50 bits of information a second.” For that reason, as marketers, we often must compete for our consumer attention. You must be asking yourself,

Gaining Consumer Attention Read More »