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Navigating the Fine Line: Balancing the Benefits and Risks of Omnichannel Data Collection

In today’s digital landscape, omnichannel data collection has emerged as a powerful tool for businesses to gain valuable insights into customer behaviors, preferences, attitudes, and values. By gathering information from various channels such as websites, mobile apps, social media platforms, and physical stores, companies can create seamless and personalized experiences that enhance customer satisfaction and […]

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AIDA Marketing Model

As marketers we must create marketing campaigns and we need to make a critical decision, which is to select what kind of marketing model we would like to follow for that campaign. To make that decision is important to evaluate what would we like our campaign to be focused on, often times direction will be given by the client, therefore, making that decision will be easier. In my experience for a campaign to be successful, it needs to be centered on the consumer, and in my opinion, the best model to fit a consumer-centered campaign is the AIDA model.

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