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Selling Products by Creating Recognizable Brands

The marketing responsibility in any business is to help promote and sell a product or service. However, marketing can help any company build a recognizable brand that in the end no matter the type of product or service they offer will be recognizable and welcomed by their loyal consumer. On this occasion, I would like to focus on the main difference between brands and products to help you better strategize your marketing efforts in your business to sell your product by creating a recognizable brand.

Products

First, let’s get a clear understanding of what a product is. A product is any item or service that can be sold and consumed by an individual to fulfill a need or want.

The following can be defined as products:

  • Physical goods
  • Services
  • People
  • Organizations
  • Geographic locations
  • Ideas
  • Sports
  • Arts
  • Entertainment

Brands

Brands as described by investopedia.com is an intangible marketing or business concept that helps people identify a company, product, or individual.

It could be as simple as a name, term, sign, the interpretation of a symbol or design, and a mixture of them that permits goods or services provided by a company to stand out from the competition.

An easily recognizable example is Kleenex. If we take a step back and think about the last time we ran out of facial paper tissues. Did you say? It’s time to buy facial paper tissues. Or instead, did you say? It’s time to buy Kleenex.

The Kleenex example demonstrates a brand’s impact on a product. The brand represents more than the product itself. A product can be sold by many different businesses, however, as marketers, we should aspire to create and promote brands that will represent a product and serve as differentiators from competitors.

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