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Marketing and Sales Transformation Amid the Covid-19 Pandemic

Until recent years we started noticing a shift in mentality about how marketing can greatly influence sales.
Sales and marketing go hand-in-hand to fulfill consumers’ needs.

We have noticed over the years that marketing is now a vital part of a business. Yes, you must be thinking that marketing has always been there; and you are right, it has. Marketing has always been considered an important part of business, however, until recent years we started noticing a shift in mentality about how marketing can greatly influence sales.

As the world started shifting into a digital space and relying more on online sales, companies began to understand the importance of having a clear marketing strategy and the need to ensure that digital marketing strategies and sales strategies are laid out for the entire year as they go hand-in-hand to help a company fulfill their consumer’s needs.

So What has Changed?

In my opinion, the conversion rate now more than ever, is easier to track. In addition, a marketer loves a good cookie, no pun intended. The amount of data that can be collected to identify users’ interests is the bread and butter of a good marketer when used in an effective way.  When marketers truly understand the consumers’ desires and needs, it makes it easier to put a plan in place for the sales team to offer their consumers/target audience what they really want or what they think they really want.

A clear example of how marketing teams can clearly influence sales can be seen in the results of certain companies right at the start of the Covid-19 pandemic back in 2020.

Many companies struggled during those times and even now trying to keep their consumers engaged or interested in their products or services, however, some may argue that the solution was within their reach. Unfortunately, they lacked innovation and investment in their marketing and sales response. Companies that invested heavily in the right marketing strategy saw an increase in their revenue.

Looking back at 2020 the obstacle was, how were you going to sell something if consumers most of the time were afraid to go out and buy?

Bacardi used platforms such as Cocktail Courier, ReserveBar, and Drizzly to drive consumers from websites and social media ads to buy their products at the push of a button.

Bacardi, the largest privately held, family-owned spirits company in the world saw incredible growth during times when most companies and industries were struggling to stay afloat. The spirit’s giant had a plan in place, they were thinking about the future.  A clear marketing and e-commerce strategy aided in their success which started even before the pandemic caused a worldwide shutdown.  They used platforms such as Cocktail Courier, ReserveBar, and Drizzly to drive consumers from websites and social media ads to buy their products at the push of a button.

There is no denying that the way we continue to purchase products has been dramatically transformed after the pandemic. The companies that put their dollars into giving their marketers the tools to come up with innovative ideas to help increase sales during the most difficult time are the companies that will see an even higher ROI in the years to come.

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