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Unlocking Marketing Insights: Exclusive Interview with VP, BACARDÍ Rum Portfolio, Lisa Pfenning

Welcome to my interview with the Vice President Americas, BACARDÍ Rum Portfolio, Lisa Pfenning.

I invite you to watch my exclusive interview with Lisa Pfenning, in which we had a great conversation regarding various marketing topics such as:

  • The evolution of omnichannel marketing accelerated during the pandemic; its importance; and how it helps with providing an excellent customer experience.
  • Which traits, abilities, and skills are critical for marketers to succeed while keeping in mind the shift of marketing in the digital space?
  • Her advice in taking your career into your hands and making a fearless career change.
  • Plus much more!

Get ready for an amazing conversation full of knowledge and tips to succeed in the marketing world, not only in the spirits industry but in any industry you might be interested in. You are in for a treat with Lisa Pfenning, VP, BACARDÍ Rum Portfolio.

To learn more about omnichannel marketing changing the spirits industry, click here and for a sneak peak of Havana Club amazing marketing strategy, click here! Enjoy!

1 thought on “Unlocking Marketing Insights: Exclusive Interview with VP, BACARDÍ Rum Portfolio, Lisa Pfenning”

  1. Aileen Rodriguez

    Amazing interview! So much insight into marketing and the impact on marketing after the pandemic. Thank you for posting!

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