Emojis, The New Kid on the Block in Communication

Emojis have been around for quite some time; they were previously known as pictograms. 

In 1999 a Japanese artist by the name of Shigetaka Kurita came up with the first emoji when working for the Japanese mobile phone company NTT DOCOMO. Shigetaka Kurita and team “released a set of 176 emoji for mobile phones and pagers.” However, in recent years, emojis have been used more often in how we communicate at all levels of communication, whether intrapersonal, interpersonal, group or cultural.

When discussing marketing and thinking about how you market yourself, remember that how you communicate with others plays an important role in how you are perceived. Think about when was the last time you used an emoji. Was it during a text message? Did you use it in an informal direct message via teams, zoom or skype to your colleagues? How about including an emoji in an email? It doesn’t matter in which of the previously mentioned scenarios you have used an emoji, I can guarantee that you have used them at least once in the past 24 hours. Thank you Shigetaka Kurita and team for that! 😅

Emojis have transformed the way we communicate. Think about the difference a smiling face would make to an email to one of your colleagues when requesting a favor, or simply saying thank you for a quick response in an email, or a compliment that was given. How about when you are replying to an email or text about a difficult topic? In my opinion, an emoji will soften your tone or would permit what you are writing to come across in a better way. Needless to say, there is also the other side of the coin, when using emojis you need to be very careful. If not used correctly, an emoji can negatively impact the overall message you are trying to convey. 

I will emphasize, everyone should be careful in the way they use emojis. This applies to marketers representing individuals, brands, or companies. A response on any of their social media platforms can increase the engagement of their posts and can maintain or attract the attention of consumers. These responses are crucial in maintaining the relevance and engagement of their product or services and in doing so, a brand, product, or company must analyze and strategically select the emojis they decide to use to ensure that it aligns with their brand and overall message.

What are your thoughts on emojis? Do you agree or disagree with my thoughts on emojis finding their way into marketing communication strategies? I don’t know about you, but I think that emojis are the new kid on the block in communication and I’m here for it!

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