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Decision-Making with Tableau

Tools such as Tableau can help marketers, business owners, and finance teams to make strategic decisions based on the consumer data collected over the years. In addition, it is a great tool to compare a company’s data if it’s analyzed over the years or in quarters to help identify business performance.

It’s important to know that as previously mentioned in other posts, data has become one of a company’s most important assets. For this same reason, data privacy has become an important topic to help control consumer data usage. 

A solution for any company that might be concerned about any laws related to consumer data is to be proactive and collect the data of its users/consumers on its own to avoid using external companies to collect information. By doing this, companies can have even more accurate data about their customers to help drive their decision-making.

Information such as company revenue, profit margin, growth in volume and value, market share, and analyzing where the brand/company is performing the best and the worst; are only a few of the metrics tools like Tableau can help you identify. Knowing this, Tableau can help make better and smarter decisions in regard to where to invest your money, what markets to focus on, and much more.

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