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Networking Insights: Conversations That Inspire Growth and Connection

Recently, I had the privilege of engaging in a captivating discussion with Lisa Pfenning, the Vice President of the Americas for the Bacardi Rum Portfolios. Our conversation encompassed a wide range of marketing topics, but the most gratifying aspect was the opportunity to connect with a remarkable woman in a leadership position. Embarking on this […]

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Navigating the Fine Line: Balancing the Benefits and Risks of Omnichannel Data Collection

In today’s digital landscape, omnichannel data collection has emerged as a powerful tool for businesses to gain valuable insights into customer behaviors, preferences, attitudes, and values. By gathering information from various channels such as websites, mobile apps, social media platforms, and physical stores, companies can create seamless and personalized experiences that enhance customer satisfaction and

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Unlocking Marketing Insights: Exclusive Interview with VP, BACARDÍ Rum Portfolio, Lisa Pfenning

Welcome to my interview with the Vice President Americas, BACARDÍ Rum Portfolio, Lisa Pfenning. I invite you to watch my exclusive interview with Lisa Pfenning, in which we had a great conversation regarding various marketing topics such as: Get ready for an amazing conversation full of knowledge and tips to succeed in the marketing world,

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Going Digital in the Spirits Industry to Optimize Supply Chain

Going digital in the spirits industry is something that became more important amid the Covid-19 pandemic, as previously mentioned in “Omnichannel Marketing Changing the Spirits Industry” companies were forced to make many changes and accelerate their evolution of incorporating digital strategies in all areas of the business and that was even more important in the

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