AIDA Marketing Model

As marketers when we are given the task of creating a marketing campaign we need to make a critical decision, and that is to select what kind of marketing model we would like to follow for that campaign.

To make that decision is important to evaluate what would you like your campaign to be focused on, often times direction will be given by the client, therefore, making that decision easier. In my experience for a campaign to be successful, it needs to be centered on the consumer, and in my opinion, the best model to fit a consumer-centered campaign is the AIDA model.

What does AIDA stand for?

AIDA stands for Attention, Interest, Desire, and Action. Often times this is the model used for digital marketing as it is mainly applicable for new companies that what to fulfill the needs of their consumers and will incentivize loyalty for a brand.

By building awareness or attention you help to bring a brand or a product to the mind of a consumer we must create interest, we have to do our research and understand our target audience to create strategic content that will help us build interest in our consumers. Once we understand our consumers and use the information we know about them to create interest is on us as marketers to start building that desire in them for our product or brand to ultimately persuade them into taking the action to purchase.

The entire process mentioned above can only occur if we truly keep the consumer at heart, we want to know what our consumers want to solve that problem and need and build a more strategic campaign that will ultimately give real results to a company.

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